Endeavor Streaming’s Chief Business Officer, Matt Starker, has been promoted to a broader leadership role at the global premium video distribution company, adding commercial operations and global sales to his remit.
Effective immediately, Starker will lead all of Endeavor Streaming’s revenue and commercial operations, adding to his current remit of overseeing corporate strategy, and the company’s media advisory and growth services. He’ll manage Endeavor Streaming’s portfolio which includes some of the world’s biggest media companies, sports leagues, federations and teams such as the NWSL, WNBA, UFC, University of Texas, World Rugby, Newcastle United, Tottenham Hotspur and R&A. Starker will continue to report to Endeavor Streaming’s President, Fred Santarpia.
Starker joined Endeavor Streaming in October 2020. Over the past four years, he has overseen the business’ evolution from a leading technology provider to a strategic business partner that supports rightsholders and media properties with their end-to-end direct-to-consumer strategies.
This has included expanding Endeavor Streaming’s service offering for partners, introducing its media advisory and audience development services, launching its new data and analytics solution ‘Vesper Insights’ and expanding the streaming platform with new advertising products and interactive feature sets.
Starker commented: “It’s a privilege to work with such amazing partners and colleagues each day. As the sports and wider media industries continue to evolve, I am excited about the opportunity to continue to partner with world class brands to support their commercial growth and to help make their direct-to-consumer services reach as many fans as possible.
Fred Santarpia, President of Endeavor Streaming, added: “Matt’s expertise in designing and executing strategies, built to deliver commercial growth for the world’s leading media companies, is second to none. With this move, Endeavor Streaming will be better placed to identify and unlock growth opportunities for our partners at an earlier stage in the drive from strategy to delivery.”